The "Discover and Connect with Local Businesses" campaign by Yelp encapsulates the core mission and purpose of the Yelp platform. Yelp is a popular review website and mobile app that helps users find and connect with local businesses and services.

Key components of the "Discover and Connect with Local Businesses" campaign include:

1. Local Discovery: It highlights Yelp's ability to help users discover local businesses, restaurants, shops, and services in their area, making it easier to find what they need locally.

2. User Reviews: The campaign emphasizes the importance of user-generated reviews and ratings, providing valuable insights into the quality and reputation of local businesses.

3. Community Engagement: Yelp encourages users to engage with the platform by sharing their opinions, experiences, and recommendations, creating a sense of community among reviewers.

4. Mobile Accessibility: It often promotes the mobile app, enabling users to access Yelp's features and reviews while on the go, making it a convenient tool for exploring local businesses.

5. Support for Local Economy: The campaign did underscore how supporting local businesses through Yelp contributes to the growth and success of the local economy.

In essence, Yelp's "Discover and Connect with Local Businesses" campaign aims to empower consumers to make informed decisions about where to dine, shop, or access services within their community while fostering a sense of connection between businesses and their customers.